FabFitFun has completed its first round of funding, raising $3.5 million in an investment led by New Enterprise Associates and Upfront Ventures. The company expects the capital infusion to accelerate the company’s remarkable growth and mission to inspire women to lead happier, healthier lives.

FabFitFun was initially founded as an online magazine in 2010, and has evolved to become a full-size product lifestyle subscription box company. Its editors curate seasonal boxes featuring the lifestyle industry’s best full-size, premium products.

The company’s co-founders Daniel Broukhim, Michael Broukhim, and Katie Rosen Kitchens, say they use consumer surveying information and industry insights to drive merchandising decisions.

“We’ve built FabFitFun with an uncompromising focus on our customers. This investment is going to enable us to create an even more compelling experience that will further surprise, delight, and enrich the lives of the FabFitFun women,” said Co-Founder & Co-CEO Michael Broukhim.

Co-Founder & Co-CEO Daniel Broukhim added, “We are thrilled to welcome this group of investors to the FabFitFun family. Many have been friends of the company for a long time, and we know their involvement will help propel the company toward our goal of inspiring people to live, happier, healthier lives.”